Creative review
Everything linked below is a designed draft with the real content still missing. Look at the layouts, decide whether they are right, and use the worksheet at the bottom of this page to write down what should go in each slot. Nothing here is live, and nothing you type here changes the website.
The drafts
Selected work
Three project cards in the layout they would ship in, with image slots at their intended proportions.
Open draftProject scaffolds
Full project page structure: hero, facts, challenge, role, approach, deliverables, evidence and testimonial.
Open draftAbout, candidate version
A revised About that leads with capability and proof, with a leadership section and client marker slots lower down.
Open draftWhat is needed to finish this
Each item below maps to a visible slot in one of the drafts. Nothing gets published until the material behind it exists and, where a client is involved, permission is on file.
| Material | Where it appears | Owner |
|---|---|---|
| Three project titles and client names, or agreed anonymized descriptors | Selected work cards and all three project pages | CCO with client sign off |
| Three hero images, wide format | Top of each project page | CCO |
| Three card images | Selected work grid and the homepage teaser | CCO |
| Six to nine deliverable images with captions | Deliverable sections inside each project page | CCO |
| Engagement facts: role, sector, year, scope | Fact panel on each project page | CCO |
| Challenge, role, approach and outcome copy | Narrative sections on each project page | CCO and practice lead |
| Baseline, outcome, period, evidence source, attribution limits | Evidence panel on each project page | Practice lead |
| Approved testimonial quotes with written permission | Testimonial slot on each project page and two slots on About | CCO with client sign off |
| Two leadership profiles, 60 to 90 words each | Leadership section on the candidate About page | Leadership |
| Two optional portraits | Leadership section on the candidate About page | Leadership |
| Six client marks, only where permission exists | Client strip on the candidate About page | CCO with client sign off |
| Publication permission and anonymization decision per project | Editorial notes only, never visitor facing | CCO |
Review worksheet
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