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create identity
You don't mess with an icon, especially one with a legion of listeners who consider one radio station a part of their personal identity. So when Brainforest was asked to refresh the 93XRT identity, we did so with great care. The new logo and color palette are vibrant and strong, reassuring established listeners while also attracting a new generation of music lovers. From there, Brainforest began creating new visual identities for all the unique 93XRT properties and programs, each with their own personality but all unmistakably part of the 93XRT family.
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