create motionPR Newswire distributes news, photos and information on behalf of it’s thousands of corporate clients around the globe. So how does the leader of information distribution get their own message out? To start, they looked to Brainforest for guidance. Along with the redevelopment of their entire system of printed corporate collateral, Brainforest developed an ad campaign for PRN using creative black & white imagery from a well-known photographer married with playful, yet straight-to-the-point copy. To support the campaign, we also designed and implemented a series of Flash landing pages and interactive email blasts, and then created the animation for each ad to be shown on the massive electronic Reuter’s billboard in New York’s Times Square. |
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