create for pr newswirePublic Relations professionals rely on PR Newswire to get their messages heard - quickly, accurately and to the right audience, worldwide. So when they wanted to spread the word, globally, about their unparalleled new suite of products and services, PR Newswire reached out to Brainforest to build an integrated campaign that highlighted the new abilities PR Newswire now has to support all of their communications needs. The "Increase your ______ ability" campaign uses beautiful (and a bit quirky) images that bring to life the different 'abilities' that PR Newswire possesses and how they can help their clients increase their own abilities. Using print, web banners, Times Square video billboard, email blasts and direct mail, this engaging creative reaches all of PR Newswire's clients and has helped them secure qualified leads. The campaign will run throughout 2008 featuring a new ability every 2 months. 
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