create identity

To help launch Motorola's new line of entry-tier radios, Brainforest turned science into an art. Borrowing from the periodic table of elements, we created a positioning platform based on the seven basic elements of radio communication. As the undisputed leader in the field, Motorola easily claims superiority in each of these "elements." The M7 identity provided more than a launch campaign; it created an indelible symbol of Motorola's leadership in the category.

 

M7 Logo