create identityAs soon as the public got its first look at Millennium Park, it was obvious that Chicago had produced a new world-class attraction. About the only thing Millennium Park lacked was a suitable visual identity. Brainforest began the process by taking stock of what the park represented - the democratization of public space where anyone and everyone can fully participate and interact. Just like the park itself, the logo brings together the architecture and the organic into a truly integrated entity. |
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