create experiences

Motorola launches dozens of new products every year. In the two-way radio category, Motorola has built its leadership position by consistently bringing the latest technology to the many segments where reliable communication is mission critical.

But when Motorola asked Brainforest to help launch their latest entry-tier radios, we suggested they go back to basics.

We designed a brand experience for Motorola dealers and end-users based on the seven essential elements of two-way radio communication. Dubbed M7, the program re-shaped the proposition decidedly in Motorola's favor. Instead of just another product launch, M7 created an indelible symbol of Motorola's superiority and customer commitment.