create identity

Integrys Energy Group, Inc. represents the merger of WPS Resources Corporation and Peoples Energy Corporation. This newly formed entity is a diversified energy company serving residential and commercial customers throughout the Midwest and Northeast. The challenge for Brainforest was to create a logo, identity and guidelines that expressed the ethos of the new corporation and conveyed a single brand presence, while establishing additional guidelines for the various divisions allowing them to keep some degree of individuality.

 

Integrys Logo