create for hunter douglas
As industry-leaders in the field of window coverings and custom fabrics, Hunter Douglas Hospitality’s target audience of interior designers is highly specialized and very visual. Faced with hosting a national sales meeting followed by a highly visible trade show, the client was in need of three critical elements: a theme for their meeting, a trade show handout that spoke to their audience in a new and unique way, and an interactive way to measure ongoing interest.
Brainforest not only developed a theme for the sales meeting, we also designed a graphic that united all of the meeting elements. The handout? Certainly not another catalog to drag home. Instead, we created a key ring containing samples, messaging cards and a Flash presentation on a branded USB. In doing so, we addressed the client’s messaging point on sustainability…..and we saved a LOT of trees.
