create identityChanging formats at a radio station is no small feat. CBS came to Brainforest for help in branding the new AMP Radio 97.1 FM in Los Angeles. The station was changing their format from talk radio to Top 40 hits. With an entirely new demographic and a competitive LA market, Brainforest captured the look and feel of their new listeners by creating an urban, grassroots and irreverent logo that appeals to their younger female listeners. We then went on to develop a website home page that reflects the real, anti-glitz attitude of the station and out-of-home advertising for billboards and buses with bold graphics featuring artists from Lil Wayne to Katy Perry.  |
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